Marketing in Brief: Kiss My Face Moisture Shave
This article was originally published in The Rose Sheet
Executive Summary
Kiss My Face Moisture Shave: "All natural" women's and men's shaving creams are formulated with olive oil emolience, "healing antiseptic" goldenseal and aloe vera for soothing skin, according to company material distributed to the trade. The women's four-SKU line-up includes Peaches and Cream, Vanilla Earth, Summer Melon and Fragrance-Free versions. The men's three-product line comprises Cool Mint, Virgin Forest and Key Lime formulas. Shipping now, the 4 oz. women's and 7 oz. men's shaving cream are priced at a suggested $3.99 and $4.95, respectively...