Marketing in Brief: Neutrogena
This article was originally published in The Rose Sheet
Executive Summary
Neutrogena: Restaging Rainbath bath and shower line with new products and reformulations. Refreshing shower and bath gel contains extra moisturizers without leaving a heavy residue behind, the company said. Reformulated Rainbath body lotion now includes glycerin and sesame oil. Neutrogena also is increasing product sizes in the entire line from 8 oz. to 8.5 oz. while maintaining the $6.99-$7.49 suggested price range...