Marketing in Brief: "The Young and the Restless" toiletries
This article was originally published in The Rose Sheet
Executive Summary
"The Young and the Restless" toiletries: North Bergen, N.J.-based Sel-Leb Marketing will be the exclusive manufacturer and distributor for Jabot cosmetics, skin care and fragrances, based on the soap opera, "The Young and the Restless," Sel-Leb announced May 21. The consumer products distributor and marketer said it plans to market the line-up via television, later rolling it out through Sel-Leb's "traditional retail market." The Jabot agreement was authorized by TPP Direct Access Group, a "transactional" marketing group, Sel-Leb said. The company noted that Jabot "will be the first of many product lines to be created and sold through `tie-ins' with major entertainment shows" based on the TPP Direct deal...