In Brief: Helene Curtis ad switch
This article was originally published in The Rose Sheet
Executive Summary
Helene Curtis ad switch: Ogilvy & Mather-Chicago will be the new ad agency for the company's Suave line of health and beauty products, effective September, the Unilever division announced June 28. The switch to Ogilvy & Mather follows a mutual agreement between Helene Curtis and its current agency, Foote, Cone & Belding, to terminate their relationship, Curtis said. Foote, Cone & Belding became the agency for the line after it acquired Bayer Bess Vanderwarker, which has worked on the Sauve franchise since 1987. DDB Needham Chicago will continue to handle the Finesse, Salon Selectives, Degree and Vibrance Organic Care accounts, Curtis noted...