Donna Karan's Chaos women's fragrance shaking up the market this October.
This article was originally published in The Rose Sheet
Executive Summary
DONNA KARAN CAUSING CHAOS WITH OCTOBER LAUNCH OF WOMEN'S SCENT into over 200 specialty and department store doors, including Bloomingdales, Nordstrom, Neiman Marcus, Saks Fifth Avenue, Dayton's and Hudson's. The domestic launch will be followed by a U.K. debut during the first quarter of 1997, The Donna Karan Beauty Company said. Chaos is Donna Karan's third women's fragrance entry; Donna Karan New York debuted in 1992 and Bath and Body Mist bowed in 1994. Donna Karan also markets the men's scent DK Men (1994) and its lighter version Unleaded (1995).