J&J's Johnson's Ultra Sensitive baby care line marketed for babies with eczema.
This article was originally published in The Rose Sheet
Executive Summary
J&J's JOHNSON'S ULTRA SENSITIVE BABY CARE LINE POSITIONED FOR BABIES WITH ECZEMA and "ultra sensitive skin," the personal care company said. Representing "the first complete line of clinically proven daily care products designed especially for these babies," Johnson's Ultra Sensitive is formulated with "absolutely no dyes or fragrances" and "only the mildest, most effective cleansing and moisturizing agents," Johnson & Johnson said.