Marketing in Brief: Pavion
This article was originally published in The Rose Sheet
Executive Summary
Pavion: Repackages Black Radiance Perfect Tone lip color and "all day/all night" lip moisturizer in a Lip Trio that includes a coordinating 3.5-inch lipliner pencil. The lip moisturizer is formulated with shea butter, mango oil and passion flower extract to "condition and protect lips," Pavion said. The six lip color shades available include Purple Passion, Sahara Red and Treasured Brown. Lip Trio carries a suggested retail price of $3.98...