Marketing in Brief: Revlon
This article was originally published in The Rose Sheet
Executive Summary
Revlon: Almay Amazing Lasting LipColor is formulated with vitamins A and E, and aloe to "help seal in moisture and seal out smudging," Almay said. The "creamy" formula "keeps lips smooth while offering all the same benefits of a transfer-resistant lipstick," the company said. The "longwearing" lipstick will be available in August in 10 "soft neutral" shades, including Whoopee, Upbeet and Nudity. Each .06 oz. lipstick is priced at $7.95...