In Brief: The Body Shop store remodeling
This article was originally published in The Rose Sheet
Executive Summary
The Body Shop store remodeling: British cosmetics retailer is implementing new store designs in its U.S. stores. The Body Shop's trademark green wooden exterior will be replaced by a clear glass storefront that reveals "lighter, natural-colored" display panels screened with words and phrases that "epitomize The Body Shop's unique philosophy and brand," the company said. The store's predominately green interior also has been revamped with lighter colors and more open wall spaces. The Body Shop said it is remodeling its stores in an attempt to "focus the customer's attention on what sets The Body Shop apart from the increasing number of copycat stores," the company said. The Body Shop unveiled its first new store June 21 in Nanuet, NY, and plans to open 12 new stores incorporating the new look by year end. A gradual renovation of the 275 existing U.S. The Body Shop doors also is scheduled...