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Marketing in Brief: Ultima II

This article was originally published in The Rose Sheet

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Executive Summary

Ultima II: Wonderwear TV ad campaign tagged: "No more touch ups," breaks in August, the Revlon division said. The spots feature the company's newest spokesperson, Lara Harris, who was signed on earlier this year. Upcoming Ultima II Wonderwear product additions include Cheek Color and Eyecolor Duets, which last for 12 hours, according to the company. The eyecolor duos are available in eight sets including Wonder Buff/Wonder Bare and Wonder Steel/Wonder Silver. Cheek Color is available in eight shades, including Wonder Berry and Wonder Henna. On-counter in September, Eyecolor Duet and Cheek Color are priced at $15.50 and $16.50, respectively...

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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