Lancome's new ad campaign features Rouge Idole, company's first indelible lipstick.
This article was originally published in The Rose Sheet
Executive Summary
LANCOME ROUGE IDOLE INDELIBLE LIPSTICK "WON'T KISS AND TELL," according to the Cosmair prestige cosmetics division. Consisting of 17 colors including Magnetic, Devote and Demon, Lancome Rouge Idole lipcolor sets in 60 seconds and "has holdpower that hugs your lips until you take it off," according to the company. Debuting at Lancome counters this month, the lipstick will wear through the gym and a swimming pool, the company added. Rouge Idole is Lancome's first "long-lasting" product.