Wella Liquid Hair bowing in U.S. in September.
This article was originally published in The Rose Sheet
Executive Summary
WELLA LIQUID HAIR DEBUTING IN THE U.S. TO CONSUMERS in September through salons across the country. Touted by Wella as the "first product line to put hair back into hair," the nine-SKU Liquid Hair Brand, based on the professional salon product Liquid Hair Restructurizer, includes pomade, hair polish, two shampoos, conditioner, hairspray, styling gel and spray gel as well as the restructurizer.