Baby Guess print ad campaign toddling into September books.
This article was originally published in The Rose Sheet
Executive Summary
BABY GUESS-GUESS KIDS ENTERING SKIN CARE MARKET WITH BODY LOTION; two new entries, Baby Guess body lotion and Guess Kids body lotion, began reaching counters in July. The additions bring the total number of the company's baby and children's hair and skin care products to eight. The Baby Guess-Guess Kids products are available at Baby Guess-Guess Kids stores, Bloomingdale's and in fine salons, Guess said. The skin and hair care collections were developed "to capture children's needs in the various stages of their lives," the company explained.