Holiday Marketing in Brief: Chaps by Ralph Lauren
This article was originally published in The Rose Sheet
Executive Summary
Chaps by Ralph Lauren: Cologne and aftershave will be packaged in boxes that "capture the warmth and style of a classic red, white and blue Ralph Lauren sweater," according to Cosmair. A 1 oz. cologne partnered with a 1 oz. aftershave will retail for $15, while a 1 oz. cologne stocking stuffer will retail for $6.95. The gift sets will be available at chain drug and mass market retailers nationwide in November...