KMS Puritives fragrance-free, color-free haircare line launching in salons in November.
This article was originally published in The Rose Sheet
Executive Summary
KMS INTRODUCING PURITIVES "FRAGRANCE-FREE, COLOR-FREE" HAIRCARE LINE in November to all salons where KMS products are sold. Puritives, according to the Redding, CA-based company, meets the needs of individuals who "may have inherent or acquired (environmental) sensitivities to product additives." The four-SKU haircare line includes shampoo, conditioner, gel and alcohol-free hairspray.