Yardley of London seeking old world style with Baroque women's scent.
This article was originally published in The Rose Sheet
Executive Summary
YARDLEY OF LONDON BRINGING BAROQUE WOMEN'S SCENT TO THE MODERN WORLD through "upscale" mass market doors in the U.K., including Boots, Lloyds, Superdrug and Independent Chemists. The "floriental" women's scent will roll out to continental Europe and other Yardley countries, including South Africa and Australia, by the end of 1996, Yardley said. Yardley products are distributed in 80 countries around the world, excluding the U.S., where the brand is licensed to Cosmair division Maybelline.