In Brief: Whitehall-Robins
This article was originally published in The Rose Sheet
Executive Summary
Whitehall-Robins: Selling 10 "niche" healthcare brands to H&BA marketer Medtech, the American Home Products consumer healthcare subsidiary announced Sept. 10. The brands being sold are Zincon medicated shampoo, Compound W wart remover, Oxipor psoriasis treatment, Arthritis Pain Formula, Momentum muscle pain medication, Freezone corn and callus remover, Outgro toenail medication, Heet liniment, Dermoplast antiseptic spray and Sleepeze sleep aid. The brands represent about $25 mil. in gross sales for Whitehall-Robbins. The purchase, which fits in with Medtech's current H&BA offerings (Nudit hair remover) will double the firm's size...