Marketing in Brief: Estee Lauder/Breast Cancer Awareness
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder/Breast Cancer Awareness: "Pink Ribbon" gift set includes Beautiful .5 oz. eau de parfum spray, Double Color Everlasting lipstick in Burning Rose and a pink ribbon pin. Available in October for Breast Cancer Awareness month, the set will retail for $29.50, with proceeds going to the Breast Cancer Research Foundation. Lauder division Clinique will offer Different lipstick in Tenderheart with a makeup case for $7.50. With every gift set sale, Clinique and the participating retail store will donate $1.50 each to the Breast Cancer Research Foundation....