Marketing in Brief: Foot Steps
This article was originally published in The Rose Sheet
Executive Summary
Foot Steps: Print ads for Therapeutic Foot Scrub and Foot Lotion will run in the December issue of Prevention magazine, Naterra International said. The ad will feature a product shot with the working tagline: "Feet need love too." Available now, the scrub "aids in controlling everyday foot problems," according to Naterra's product packaging. Formulated with chamomile, grape seed and aloe vera, the scrub exfoliates rough, dry feet, while the lotion moisturizes and conditions with aloe, grape seed and rose hip. Each 6 oz. tube is priced at $4.99...