Marketing in Brief: Knowlton Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Knowlton Cosmetics: Terra Naturals Soap Factory line comprises six color-coded molded soap bars in twelve scents, and is formulated with herbs, vitamin extracts and "exfoliating bits" to smooth skin, the Lachine, Quebec-based company said. The line includes a hexagon-shaped honeycomb bar in a honey fragrance; a massage bar cone in jojoba, chamomile and dillseed, and peppermint and aloe formulas; and a rectangular marseille bar in chamomile and dill, and seaweed and jojoba. On-shelf now in 6,000 U.S. and 4,000 Canadian mass market outlets, each bar is priced at $1.99..