Elizabeth Arden Custom Color personalized foundation launching nationwide in 1997.
This article was originally published in The Rose Sheet
Executive Summary
ELIZABETH ARDEN CUSTOM COLOR FOUNDATION "PERFECTLY MATCHES" INDIVIDUAL SKIN TONES and skin types for "flawless, natural-looking color," Elizabeth Arden said. The liquid foundation, which is custom-created and mixed by computer, is an "exact replication of the natural color present in each individual's skin," the company said. Fragrance-free Custom Color, which contains vitamin E to protect skin from free radical damage, "blends into skin seamlessly for a perfect complexion," Arden noted.