Marketing in Brief: Zotos
This article was originally published in The Rose Sheet
Executive Summary
Zotos: Doubling consumer ad/promo budget for Senscience salon hair care line in 1997 to focus on major metro markets, the Shiseido hair care division said. The company said that it will also pursue a more aggressive product introduction strategy. The ad campaign, estimated at $1.2 mil., will emphasize a new Senscience product line under development for multi-cultural and multi-textural hair. Senscience haircare products are distributed to consumers in about 8,000 salons across the country, with annual sales of about $20 mil., according to Zotos...