In Brief: Gillette
This article was originally published in The Rose Sheet
Executive Summary
Gillette: Saatchi & Saatchi (New York) named new advertising agency for the $10 mil. Right Guard antiperspirant/deodorant account in the U.S., effective January 1997. Gillette said it chose to move the account from N.W. Ayer and Partners (New York) to Saatchi & Saatchi, which manages advertising for the line in the U.K., in an effort to consolidate Right Guard's advertising in the U.S., Canada and the U.K...