Marketing in Brief: Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder: "Long wearing" Indelible lipstick will not fade, feather or smear, "even while swimming," Estee Lauder said. The "stain-free" lip color is formulated with a micro silicone gel base that provides a "smooth and even application." A botanical complex combines jojoba oil to "prevent lip dryness and environmental damage"; vitamin E acetate to "keep lips soft and supple;" aloe vera to heal and soothe; and the emollient squalane, Estee Lauder said. On-counter in December in 12 "vibrant" shades including Indelible Dusk, Auburn and Fudge, each lipstick will be priced at a suggested $15...