Avon launching first "budget" global scent in 1998.
This article was originally published in The Rose Sheet
Executive Summary
AVON STRENGTHENING WORLDWIDE PRESENCE WITH FIRST GLOBAL "BUDGET" FRAGRANCE, which will launch in 1998, Senior VP and Global Marketing President Andrea Jung said at an Oct. 23 investor update in New York City. The company's first "less expensive global mass budget fragrance" will "address certain price barriers," Jung said, such as consumer segments in the Latin American and Asia Pacific regions. The discount scent will serve as a "strong new addition" to Avon's fragrance portfolio, she predicted.