Avon's sampling program expanding with distribution of 40 mil. samples in 1997.
This article was originally published in The Rose Sheet
Executive Summary
AVON EXPANDING SAMPLING PROGRAM WITH DISTRIBUTION OF 35.5 MIL. additional product samples in 1997, Senior VP and North America Presi-dent Christina Gold said at an Oct. 23 investors meeting in New York City. In an effort to "drive sales organization energy and customer trial," Avon will distribute 40 mil. samples in 1997, up from the 4.5 mil. samples disseminated in 1996, she said. The expanded program is part of the company's ongoing strategy to build its overall beauty business, Avon's "driver of consumer growth," Gold explained.