Del introducing Naturistics antioxidant skin care line in February.
This article was originally published in The Rose Sheet
Executive Summary
DEL NATURISTICS ANTIOXIDANT SKIN CARE COLLECTION launching in mass market and chain drug stores nationwide in February. With the introduction of a mass market antioxidant collection, Del is capitalizing on a trend seen mostly in the prestige market. Other mass marketers with antioxidant products include Freeman Cosmetics, which produces Anti-Oxidant Facial Moisturizer and Beiersdorf, some of whose Nivea lotions and Basis creams include antioxidants. Neither company, however, markets a complete antioxidant skin care line. Del's antioxidant products will complement its Naturistics alpha hydroxy line, which debuted in August 1994 ("The Rose Sheet" June 27, 1994, p. 4).