Marketing in Brief: Black Radiance
This article was originally published in The Rose Sheet
Executive Summary
Black Radiance: 1997 ad campaign will target younger, urban African-American women, Pavion said. Print ads designed to increase brand awareness and to highlight product introductions will run throughout the year in Essence and YSB, the company noted. Television spots are not yet final. Pavion said this is the first time it has had a focused, year-long campaign...