Marketing in Brief: Pavion
This article was originally published in The Rose Sheet
Executive Summary
Pavion: Black Radiance "Black History Month" color collection debuting in February has the season's "newest, trendiest colors," the company said. The collection includes the lipstick shades Gold Metallic and Espresso; Ebony Red, Espresso and Regal nail colors; Ruby Treasure and Gold blushes; and four eyeshadow sets -- Desert Clay, Glacier Green and Deep Tapestry. The lip and nail colors will sell for $1.99 and the eyeshadow quartets and blushes will cost $3.59 each...