Marketing in Brief: Redmond Products
This article was originally published in The Rose Sheet
Executive Summary
Redmond Products: VitaMend hair care line, packaged in brown, "medicinal" bottles with eye droppers, is touted as "strong medicine for beautiful hair," the Chanhassen, Minn.-based company said. The 3-SKU line of leave-in products includes a 1.5 oz. repair product for dry, damaged hair, a 1.5 oz. split-ends formula for "intensive repair therapy," and a 4 oz. thickener for all hair types, Redmond said. The products will debut nationwide in January and will be supported by print ads running in women's beauty books in late spring. The VitaMend products will cost around $4 each...