Marketing in Brief: Repechage
This article was originally published in The Rose Sheet
Executive Summary
Repechage: Repechage Sea Spa collection including body wash, antioxidant hand cream and foot cream bows in November at the company's 4,000 salons nationwide. The body wash, formulated with seaweed, orange peel extract and sage extract, leaves skin "hydrated and revitalized," the New York City-based company said. The hand cream contains seaweed and green tea extracts to "neutralize free radicals...to slow the aging process," as well as "cooling" eucalyptus and shea butter to moisturize skin, Repechage said. The foot cream contains seaweed, peppermint oil and lavender and chamomile extracts. A 6 oz. body wash will cost $18, a 2 oz. hand cream will retail for $19 and a 4 oz. foot cream will sell for $23....