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P&G modifying Cover Girl Continuous Color lipstick "self-renewing" claims -- NAD.

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

COVER GIRL SELF-RENEWING LIPSTICK ADS DEPICT "INSTANTANEOUS" COLOR RENEWAL, the National Advertising Division of the Council of Better Business Bureaus concluded in an Oct. 22 decision. Settling a challenge brought by Revlon, marketer of ColorStay long-wearing lipstick, NAD determined that print and TV advertising for Procter & Gamble's Cover Girl Continuous Color Self-Renewing lipstick depict "complete and instantaneous" renewal of color. The watchdog group recommended that advertising for the Cover Girl product be discontinued or modified "in a manner that best describes the advertiser's intended message" of long-wearing, continuous color and not immediate, self-renewing color.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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