Estee Lauder Virtual Skin, City Base boost makeup sales 10% in first quarter FY 1997.
This article was originally published in The Rose Sheet
Executive Summary
ESTEE LAUDER VIRTUAL SKIN, CITY BASE DRIVE MAKEUP SALES UP 10%, in the fiscal 1997 first quarter (ended Sept. 30), the company announced Oct. 29. With the introduction of Prescriptives Virtual Skin liquid makeup, Estee Lauder is capitalizing on the growing trend of "natural" foundations. City Base cream-to-powder foundation, launched under the Clinique brand umbrella in August, minimizes the appearance of fine lines and skin imperfections