Givenchy adorning Organza February launch with $10 mil. ad/promo campaign.
This article was originally published in The Rose Sheet
Executive Summary
GIVENCHY DRESSING UP ORGANZA WOMEN's SCENT FOR U.S. LAUNCH in February. The LVMH subsidiary's ninth women's fragrance will bow in "very exclusive" distribution of "under 100" doors, including Saks Fifth Avenue and Neiman Marcus, the company said. Expansion to "several hundred undetermined major accounts" will occur by Mother's Day and a rollout to Givenchy's full distribution of 1,800 doors will begin in September.