Marketing in Brief: Chanel
This article was originally published in The Rose Sheet
Executive Summary
Chanel: Chanel holiday color collection comprises Hydrasoleil Sheer lipstick in Metal, Hydracaresse Super Hydrating lipstick in Berrywine and a creme lipstick in Metallic Vamp. For the eyes, Chanel offers an eyeshadow trio in Pearl/Ice/Midnight Plum and an eyeliner in Violet Smoke. The collection also includes three nail colors, including Ciel de Nuit, a shade targeted to teenagers as "the next Vamp," according to Chanel. The colors will be available in November, with prices ranging from $15 for nail color to $40 for the eyeshadow trio...