Marketing in Brief: Cutex
This article was originally published in The Rose Sheet
Executive Summary
Cutex: Cyber Frosts nail color collection are formulated with Knox gelatin to "strengthen and lengthen nails" while providing "mega-sheen," Jean Philippe said. The six "far-out frosts" include Pulsating Ruby, Space Dust and Cosmo-Red. Available in February, each nail color will retail for $2.79 apiece...