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French Fragrances introducing Eau de Grey Flannel men's scent in 1997.

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

FRENCH FRAGRANCES EAU DE GREY FLANNEL TARGETED AT YOUNG MEN in their 20s and 30s and will launch in 1997. The "contemporary [and] innovative" men's scent, French Fragrances said, is a lighter version of designer Geoffrey Beene's Grey Flannel fragrance, which bowed in 1975. The company acquired the rights to the Geoffrey Beene fragrance brands from Sanofi Beaute in February 1995.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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