Marketing in Brief: Fun Water
This article was originally published in The Rose Sheet
Executive Summary
Fun Water: Men's fragrance debuting at Dillard's in March to coincide with "Spring Break 1997," Livonia, Mich.-based U.S. distributor, International Theatre of Fragrance said. A Fun Water ad campaign will break during MTV's spring break episodes. Print and radio ads will run in local markets. Created by Malaga, Spain-based De Ruy Perfumes, the fragrance opens with notes of bergamot, Messina lemon, pineapple, lime and Mont Blanc Lavender, leading to a heart of Bulgarian rose, Spanish jasmine and augepine. The drydown comprises sandalwood, cedarwood, bourbon, vetiver, amber and musk. The scent will roll out later in the year to Macy's, Marshall Field's, Dayton's, Hudson's and Belk's doors. A 3.3 oz. edt spray will sell for $35, and 1.7 oz. edt sprays and pours will cost $25 and $23, respectively. A 3.3 oz. aftershave balm will cost $25, while 1.7 oz. aftershave will retail for $20 and a 1.7 oz. deodorant for $10...