Marketing in Brief: Pantene
This article was originally published in The Rose Sheet
Executive Summary
Pantene: P&G launching $4 mil. outdoor ad campaign for the hair care brand, Procter & Gamble said. Pantene's first outdoor campaign will feature billboard advertisements appearing in 24 "fashion-focused" markets, including Time's Square in New York City and Sunset Boulevard in Los Angeles, in October and November, P&G said. The taglines consist of travel puns such as "Repair Work Ahead," "Damage Control" and "Rise and Shine," the company said. Grey Advertising, New York, designed the campaign...