Clairol Frizz Control hair care line launching in January.
This article was originally published in The Rose Sheet
Executive Summary
CLAIROL FRIZZ CONTROL HAIR CARE LINE DEBUTING IN JANUARY in mass market outlets. The six-SKU line is specifically designed for frizzy hair caused by weather, perming or genetics, the Bristol-Myers Squibb division said. Although many hair care lines on the market include a product for frizzy hair, Clairol claims Frizz Control is the first "all-inclusive" line for frizzed tresses. John Frieda markets a three-SKU collection, Frizz-Ease, which includes Hair Serum, Extra Strength Formula Hair Serum, and Moisture Barrier Professional Hold and Shine hairspray.