Marketing in Brief: Ultima II
This article was originally published in The Rose Sheet
Executive Summary
Ultima II: CHR Double Action products "firm the skin and smooth away fine, dry lines," according to Ultima II. The three new CHR items -- Double Action day lotion, night cream and eye cream -- contain dehydrated micro-collagen spheres to "plump up fine, dry lines, fill in imperfections" and provide a "firming moisture lift," the Revlon division said. Extensine, a patented, plant-derived ingredient, "layers the skin with a flexible moisturizing film to smooth, tighten and texturize," the company added. Enriched with ceramides, the SPF 15 day lotion "recharges the skin with a moisture lift, builds firmness and boosts resilience," the company said. The night cream employs salicylic acid to "slough off" dull surface cells, while the eye cream "increases the resilience and elasticity" of the eye area, Ultima II said. On-counter in February, the 2 oz. day lotion and 2 oz. night cream will be priced at $35 and $45, respectively. The .5 eye cream will cost $27.50...