Marketing in Brief: Versace Profumi
This article was originally published in The Rose Sheet
Executive Summary
Versace Profumi: Gianni Versace color cosmetics line featuring classical colors and trendy, seasonal shades will launch in Summer 1997 in the U.S., Italy and in duty free markets, the company said. The color line will be packaged in gold-colored metal featuring a lucite, acrylic Medusa emblem. The outer carton will be silver with the Medusa image etched in gold. Ads still under development will break in women's fashion and beauty books in June or July. Priced in-line with Chanel and Christian Dior cosmetic brands, the products will be available in Versace boutiques. Department store distribution is still under negotiation, the company said...