Maybelline $70 mil. 1997 ad budget increases 30%, print ad support boosted.
This article was originally published in The Rose Sheet
Executive Summary
MAYBELLINE $70 MIL. 1997 AD BUDGET IS NEARLY 30% MORE THAN 1996 advertising expenditures; Maybelline allocated about $54 mil. to advertising for 1996, the L'Oreal division said. Although Maybelline has steadily increased its ad spend on a yearly basis, the 1997 budget marks a significant boost from previous years. In 1994, the last year for which Maybelline issued an annual report, the ad budget totaled $50.4 mil., just 3.3% above the 1993 ad spend of $48.8 mil.