Sel-Leb Clueless cosmetics will debut in February.
This article was originally published in The Rose Sheet
Executive Summary
CLUELESS COSMETICS LINE DEBUTING IN FEBRUARY, Sel-Leb Marketing, the developer of the brand, said. The line, based on ABC's Friday night "Clueless" television program, will be targeted to 11- to 17-year old girls, who make up 54% of the show's audience, Sel-Leb said. The launch will be "heavily tied" to the TV show, and will include a promotional and advertising campaign. Distribution for the line is still being negotiated, but the company plans to sell in mass and drug stores, Sel-Leb said.