Marketing in Brief: Christian Dior
This article was originally published in The Rose Sheet
Executive Summary
Christian Dior: Entering hair care market in 1997 with Christian Dior Hair Mascara. The product, slated to launch by June, will be available in a selection of "innovative colors," Christian Dior said. Other 1997 product introductions include a men's scent in August, a "new and improved version" of Dior Svelte, Dior Svelte Perfect and a "limited edition" collection of "audacious" nail shades, the company said...