QVC featuring Beverly Johnson ethnic skin care, Beauty by Tova hair care systems.
This article was originally published in The Rose Sheet
Executive Summary
SUPERMODEL BEVERLY JOHNSON LAUNCHES ETHNIC SKIN CARE SYSTEM on the electronic retailer QVC on Jan. 7. The three-product Beverly Johnson system debuted during QVC's inaugural "Beauty Tuesday" segment, a two-hour program dedicated to highlighting beauty care products, "concepts, solutions and tips," QVC said. The collection will continue to be marketed on QVC every six to eight weeks, the retailer said.