Marketing in Brief: Helene Curtis
This article was originally published in The Rose Sheet
Executive Summary
Helene Curtis: Salon Selectives hair care line expanded with two styling products -- Air Infused styling foam and Smoothing gel. The "light, airy" foam pairs the hold and control of a gel with the even distribution quality of a mousse, the Unilever division said. The "lightweight" gel provides a "glossy, frizz-free finish," while leaving hair "soft and touchable," Curtis said. Available in April, a 7 oz. gel or a 7 oz. foam is priced at $2.49...