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Estee Lauder Double Wear transfer-resistant foundation to debut in March.

This article was originally published in The Rose Sheet

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Executive Summary

ESTEE LAUDER DOUBLE WEAR TRANSFER-RESISTANT MAKEUP TO DEBUT IN MARCH at Estee Lauder counters nationwide. Double Wear Stay-in-Place foundation SPF 10 is formulated with a "transfer-resistant polymer trio" which "adheres to skin, holding makeup in place" while "allowing skin to breathe," according to the company. The "fade-resistant" foundation "remains fresh and color-true" for "up to 12 hours," Lauder said, adding that it "holds under heat, humidity...[and] perspiration."

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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