Marketing in Brief: LVMH
This article was originally published in The Rose Sheet
Executive Summary
LVMH: Reformulates Guerlain Terracotta bronzing powder to "deliver a radiant, sun-kissed complexion with long-lasting color that actually treats the skin," the company said. The bronzer now includes "silicone-coated pigments" and "light reflectors" that "help conceal imperfections and even out skin tone," Guerlain said. Available in April in Light, Medium and Deep shades, the bronzing powders will retail for $29 apiece...