Marketing in Brief: Seche International
This article was originally published in The Rose Sheet
Executive Summary
Seche International: Seche Zodiac, a line of nail polishes "based on ancient color charts," expanded with 12 colors corresponding to the signs of the Zodiac in 1997 including Vedic White (Taurus), Western Cloudy Tints (Libra) and Taoist Red (Capricorn). Available now, the nail polishes retail for $6. Seche is discontinuing 12 colors from last year...